Direct mail is a rare opportunity to deliver a personalised, branded experience into the hands of your customers at home or the office.
With response rates of 5.1%*, direct mail consistently outperforms other online marketing channels and results in a great return on investment.Key to this success is having reliable data. Accurate data keeps production and mailing costs in check and opens up the possibility of intricate personalisation for marketing that speaks directly to your customer.
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Direct mail response rates of
*Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media). DMA Direct Response Rate Report 2017